Cannes has laid out plans for its virtual market, which will run from June 22-26 and cost up to € 195.
“Nobody knows what the second semester can bring and whether it will be possible to organize again major cinematographic events in 2020, including the Cannes Film Festival,” said Thierry Frémaux, general delegate of the festival. “Cannes has therefore decided to adapt its format for this particular year. Here is a first initiative: an Online Film Market, launched by Jérôme Paillard, General Manager of the Market. This brand new type of market is organized in consultation and with the participation of many professionals from all over the world.
In a message to the industry today, the festival said the market will include:
Virtual stands for sales agents: sales companies will be able to connect with buyers and present their new films and current projects in a dedicated online space serving as the digital equivalent of their stands in Cannes.
Virtual pavilions for institutions: Institutions from all over the world will present their national cinematography, their film commissions and their filming locations, support their producers and organize meetings in a virtual space as they are used to doing in their pavilion in the International Village.
Video Meetings: Participants can request and organize meetings via the Marché du Film’s Match & Meet networking application, which now includes video calls.
Online screenings: films completed or in post-production and project presentations will be scheduled according to pre-established schedules in around fifteen virtual theaters, to maintain market momentum and allow time for viewing and negotiation. Reruns will be held for buyers in different time zones. The platform will be based on Cinando’s technology and strict security measures – incl. DRM, individual watermark and real-time management and monitoring of admissions to screenings (Cinando is the platform launched by the Marché du Film in 2003, which has become the first network to navigate the film industry: contacts, films, projects in development , screeners…).
Programs & Conferences: the programs and conferences will for the most part be transported to the digital space: Cannes Docs, Cannes Next, Producers Network, Goes to Cannes, Frontières or Fantastic 7 will be redesigned to offer these communities – creators, producers, sales agents – the same opportunities to network and present their projects. The Marché du Film Online will also offer Speed meetings around composers, book publishers and producers. Cannes XR, our program entirely dedicated to immersive entertainment, will present its projects in an environment where films can be viewed with a VR headset.
Accreditations for the Online Film Market will be available at the “early bird” rate of € 95 until May 29 and at the rate of € 195 beyond, including a one-year subscription to Cinando.
Jérôme Paillard declared: “In this difficult situation, the cinema industry expresses the need for a spring meeting before the summer. A survey we conducted last week of distributors around the world found that 80% of them are interested in an online market and 66% have the capacity to make acquisitions (mainly completed films but also films in progress. post-production and writing). We will not replace the Cannes experience with the Marché du Film Online, but we are recreating part of its essence online by offering professionals an efficient and cutting-edge platform to show films, buy them, finance projects and meet partners. We are also experimenting with a new market model which will allow professionals who did not have the means or the time to come to Cannes to participate ”.
Yesterday, the agency-led online marketplace announced its latest members and dates, which match those of the official Cannes online marketplace. It will be free.