Israeli startup LetsTok, which is developing a video platform for influencers and content creators, has secured $ 1.5 million in pre-seed funding. The announcement did not say who led the round, but noted that it included investors from Israel and Hong Kong.
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LetsTok operates in the growing field of the creator economy, enabling content creators around the world to generate stable revenue streams and strengthen relationships with their most valuable asset – their subscribers. The platform, launched in late 2020, harnesses AI technologies to enable influencers and thought leaders to connect with their fans in a Marketplace format for personalized advice, guidance and guidance.
According to Udi Yadin, co-founder of LetsTok, today’s young people want to be content creators and influencers in order to experience growth and financial independence. Until recently, content creators had only two ways to monetize their work: ads and referrals. But now a whole new world of options is at your fingertips. We are entering the field of the designer economy just in time, and already, with the launch of our platform in the USA and Hong Kong, we have gathered a significant number of talents and influencers on our platform, which appeals to young people. and large. public. This market is set to explode in the next few years, and LetsTok will be there just in time for significant growth. “
LetsTok was founded by serial entrepreneurs Udi Yadin and Amir Geva, who previously founded and managed technology companies, including stor.ai. With this new fundraising, the company intends to further develop its video platform, expand its product line, deepen its technology and expand its marketing activities into two new markets, the States United and Hong Kong.