Marketplace

Supermarket Launches Online Marketplace Only To Compete With Woolworths And Aldi

Supermarket giant Coles is muscular on Aldi and Woolworths by launching its own line Marlet offering exclusive offers on the Internet only.

Called Coles “Best Buys”, the site offers customers discounted products and offers that are not available in stores.

Some of the introductory offers available at BestBuys.coles.com.au include refurbished Apple iPad 6 units for $ 259, giant garden greenhouses for $ 699, and electric ovens starting at $ 599.
The site provides consumers with offers from suppliers that are not available in stores. (Coles)

Everything offered in the exclusive Coles online range will be delivered free of charge to customers and shipped directly to buyers by the suppliers themselves.

Among Coles’ introductory offers are refurbished Apple iPads for $ 259. (Coles)

Coles Health and Home General Manager Jonathan Torr said the site would prove to be a huge opportunity for vendors looking to showcase their products to a national audience, without having to have them in store.

“At Coles, we are committed to delivering great value to our customers,” said Mr. Torr.

“Our Coles Best Buys in-store offering has proven to be incredibly popular with our customers over the past year, and we are now excited to launch an online platform where customers can exclusively get a range of top items. upscale and expensive online under the trusted brand Best Buys from a brand they know and love.

“Free shipping is included across the range, which we are really proud to offer our customers, working closely with our partner brands to get products direct to them sooner, at the best possible price. “

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Coles matches Woolworths and Aldi’s online offerings with its new website. (Jo Maloon)

New products will be added to the site every Friday, starting this week.

Products cannot be purchased as part of a weekly grocery transaction through Coles Online Orders.

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If the products purchased are defective, they cannot be returned to Coles stores. If a return is requested, customers are encouraged to contact Coles online customer service to arrange a return directly with the supplier.


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